{"id":2233,"date":"2023-03-21T19:47:09","date_gmt":"2023-03-21T17:47:09","guid":{"rendered":"https:\/\/frozenmangomedia.hu\/?p=2233"},"modified":"2024-01-18T13:24:34","modified_gmt":"2024-01-18T11:24:34","slug":"rendezvenyek-facebook-hirdetes-segitsegevel","status":"publish","type":"post","link":"https:\/\/frozenmangomedia.hu\/en\/rendezvenyek-facebook-hirdetes-segitsegevel\/","title":{"rendered":"How to fill an event with the help of Facebook ads!"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2233\" class=\"elementor elementor-2233\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-aaa8095 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aaa8095\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-490092f\" data-id=\"490092f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c28434 elementor-widget elementor-widget-text-editor\" data-id=\"7c28434\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>If you are organising an event, it is crucial that you communicate this effectively to your target audience in order to achieve maximum results. Make sure that as many people as possible are aware of the programme and are encouraged to buy tickets.<\/strong><\/h4>\n<div><strong>&nbsp;<\/strong><\/div>\n<div><strong><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-2234 size-full aligncenter\" src=\"https:\/\/frozenmangomedia.hu\/wp-content\/uploads\/2023\/03\/Nevtelen-terv-3.png\" alt=\"Facebook hirdet\u00e9sek\" width=\"1640\" height=\"924\" srcset=\"https:\/\/frozenmangomedia.hu\/wp-content\/uploads\/2023\/03\/Nevtelen-terv-3.png 1640w, https:\/\/frozenmangomedia.hu\/wp-content\/uploads\/2023\/03\/Nevtelen-terv-3-300x169.png 300w, https:\/\/frozenmangomedia.hu\/wp-content\/uploads\/2023\/03\/Nevtelen-terv-3-1024x577.png 1024w, https:\/\/frozenmangomedia.hu\/wp-content\/uploads\/2023\/03\/Nevtelen-terv-3-768x433.png 768w, https:\/\/frozenmangomedia.hu\/wp-content\/uploads\/2023\/03\/Nevtelen-terv-3-1536x865.png 1536w, https:\/\/frozenmangomedia.hu\/wp-content\/uploads\/2023\/03\/Nevtelen-terv-3-18x10.png 18w\" sizes=\"(max-width: 1640px) 100vw, 1640px\" \/><\/strong><\/div>\n<h5><span style=\"font-weight: 400;\">&nbsp;<\/span><\/h5>\n<h5><span style=\"font-weight: 400;\">One of the best ways to do this is by running ads on Facebook. The two main types of campaigns you should use to attract targeted customers are event response ads and conversion ads. The latter should be optimized for purchases.&nbsp;<\/span><\/h5>\n<h5><span style=\"font-weight: 400;\">Event response advertising is a good way to let people know about your event and its details, and it's also a great way to sell tickets.<\/span><\/h5>\n<div><span style=\"font-weight: 400;\">&nbsp;<\/span><\/div>\n<h4><strong>&nbsp;The advantages of event response ads:<\/strong><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h5><span style=\"font-weight: 400;\">Increase the visibility of your event, get the word out to your potential target audience<\/span><\/h5>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h5><span style=\"font-weight: 400;\">Activates your potential target audience \u2192 Event feedback (Options: Yes, Maybe, No) is collected on Facebook, which often appears on the message boards of people whose friends have inquired about the event, reaching even more people<\/span><\/h5>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h5><span style=\"font-weight: 400;\">Those who have reacted to the event will receive ongoing notifications and reminders of posts under the event, increasing conversion rates<\/span><\/h5>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h5><span style=\"font-weight: 400;\">Boosts ticket sales \u2192 It's important to always include a link in your event description, where people can buy tickets to your event<\/span><\/h5>\n<\/li>\n<\/ul>\n<h5>&nbsp;<\/h5>\n<h4><strong>If you create a Facebook event that you want to promote later, these are the things to look out for:<\/strong><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h5><span style=\"font-weight: 400;\">Include all relevant information (date, location, price, other important event-specific info, etc.)<\/span><\/h5>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h5><span style=\"font-weight: 400;\">Include a link, preferably to the ticket purchase page or to the main page of your event<\/span><\/h5>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h5><span style=\"font-weight: 400;\">Post x number of times relevant information below the event&nbsp;<\/span><\/h5>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h5><span style=\"font-weight: 400;\">Include a CTA at the end of the post with a link to buy tickets<\/span><\/h5>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h5><span style=\"font-weight: 400;\">Post pictures from your previous similar event so that potential attendees can see what to expect, as this will go a long way in helping them make a purchasing decision<\/span><\/h5>\n<\/li>\n<\/ul>\n<h5>&nbsp;<\/h5>\n<h5><span style=\"font-weight: 400;\">However, in addition to event advertising <strong>more emphasis should be placed on conversion advertising, optimised for purchase,<\/strong>as this is the campaign objective that will really boost ticket sales.&nbsp;<\/span><\/h5>\n<h5><span style=\"font-weight: 400;\">If you want to weight the budget, you should start with a ratio of 70-30 in favour of conversion ads, and then continuously analyse the results of the ads already running (event response vs. conversion ads) to decide how to weight the budget going forward.&nbsp;<\/span><\/h5>\n<h5>&nbsp;<\/h5>\n<h4><strong>What is our experience with event advertising?<\/strong><\/h4>\n<h5><span style=\"font-weight: 400;\">Most recently we advertised a full day conference where the results spoke for themselves. We far exceeded the number of participants from the previous year, thanks to well-optimised Facebook ads.&nbsp;<\/span><\/h5>\n<h5><span style=\"font-weight: 400;\">What does this mean in terms of numbers? Let's see!<\/span><\/h5>\n<h5><strong>Amount Spent: 197.972 HUF<\/strong><\/h5>\n<h5><strong>Revenue: 1.120.300 HUF<\/strong><\/h5>\n<h5><strong>Return On Ad Spent - ROAS: 5.66<\/strong><\/h5><div><strong><br><\/strong><\/div>\n<div><strong>&nbsp;<\/strong><\/div>\n<p><img decoding=\"async\" class=\"wp-image-2246 size-full aligncenter\" src=\"https:\/\/frozenmangomedia.hu\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-21-at-21.56.47.png\" alt=\"purchase roas 1\" width=\"897\" height=\"438\" srcset=\"https:\/\/frozenmangomedia.hu\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-21-at-21.56.47.png 897w, https:\/\/frozenmangomedia.hu\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-21-at-21.56.47-300x146.png 300w, https:\/\/frozenmangomedia.hu\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-21-at-21.56.47-768x375.png 768w, https:\/\/frozenmangomedia.hu\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-21-at-21.56.47-18x9.png 18w\" sizes=\"(max-width: 897px) 100vw, 897px\" \/><\/p>\n<h4>&nbsp;<\/h4>\n<h4><strong>Ha tetszettek a fent le\u00edrtak, de a megval\u00f3s\u00edt\u00e1st ink\u00e1bb szak\u00e9rt\u0151kre b\u00edzn\u00e1d, vedd fel vel\u00fcnk a kapcsolatot a gombra kattintva!<\/strong><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a36eb16 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a36eb16\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fd05a7f\" data-id=\"fd05a7f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff8edd0 elementor-widget elementor-widget-spacer\" data-id=\"ff8edd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4182df0 elementor-align-center elementor-widget elementor-widget-global elementor-global-3352 elementor-widget-button\" data-id=\"4182df0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/frozenmangomedia.hu\/en\/ajanlatkeres\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Aj\u00e1nlatot k\u00e9rek t\u0151letek! <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Ha rendezv\u00e9nyt szervezel, akkor kiemelten fontos, hogy hat\u00e9konyan kommunik\u00e1lj err\u0151l a c\u00e9lk\u00f6z\u00f6ns\u00e9gednek, annak \u00e9rdek\u00e9ben, hogy maxim\u00e1lis eredm\u00e9nyt \u00e9rj el. T\u00f6rekedj arra, hogy a lehet\u0151 legt\u00f6bb ember \u00e9rtes\u00fclj\u00f6n a programr\u00f3l \u00e9s \u00f6szt\u00f6n\u00f6zve legyen a jegyv\u00e1s\u00e1rl\u00e1sra. &nbsp; &nbsp; Az egyik legjobb m\u00f3dja ennek az, hogy hirdet\u00e9seket ind\u00edtasz a Facebookon. A k\u00e9t legfontosabb kamp\u00e1nyt\u00edpus, amit \u00e9rdemes haszn\u00e1lnod a [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2234,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/frozenmangomedia.hu\/en\/wp-json\/wp\/v2\/posts\/2233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/frozenmangomedia.hu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/frozenmangomedia.hu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/frozenmangomedia.hu\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/frozenmangomedia.hu\/en\/wp-json\/wp\/v2\/comments?post=2233"}],"version-history":[{"count":0,"href":"https:\/\/frozenmangomedia.hu\/en\/wp-json\/wp\/v2\/posts\/2233\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/frozenmangomedia.hu\/en\/wp-json\/wp\/v2\/media\/2234"}],"wp:attachment":[{"href":"https:\/\/frozenmangomedia.hu\/en\/wp-json\/wp\/v2\/media?parent=2233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/frozenmangomedia.hu\/en\/wp-json\/wp\/v2\/categories?post=2233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/frozenmangomedia.hu\/en\/wp-json\/wp\/v2\/tags?post=2233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}