{"id":2584,"date":"2023-08-24T20:26:16","date_gmt":"2023-08-24T18:26:16","guid":{"rendered":"https:\/\/frozenmangomedia.hu\/?p=2584"},"modified":"2024-01-18T13:04:31","modified_gmt":"2024-01-18T11:04:31","slug":"google-hirdeteskezeles-kasszarobbanto-modon-27-3-szoros-hirdetesi-megterulessel-az-uborkaszezonban","status":"publish","type":"post","link":"https:\/\/frozenmangomedia.hu\/en\/google-hirdeteskezeles-kasszarobbanto-modon-27-3-szoros-hirdetesi-megterulessel-az-uborkaszezonban\/","title":{"rendered":"Google hirdet\u00e9skezel\u00e9s kasszarobbant\u00f3 m\u00f3don: 27.3-szoros hirdet\u00e9si megt\u00e9r\u00fcl\u00e9ssel az \u201cuborkaszezonban\u201d."},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2584\" class=\"elementor elementor-2584\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0d1a74e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0d1a74e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a5af6f\" data-id=\"7a5af6f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e55d022 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e55d022\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58ae098\" data-id=\"58ae098\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a2e4893 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a2e4893\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a0efec\" data-id=\"2a0efec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5c02d01 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c02d01\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-574043d\" data-id=\"574043d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bab9a56 elementor-widget elementor-widget-text-editor\" data-id=\"bab9a56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Ebben a blogcikkben szeretn\u00e9nk megosztani veletek egyik legfrissebb Google Ads-zel kapcsolatos tapasztalatunkat. Hogy hogyan termelt\u00fcnk 737.320 ft hirdet\u00e9si k\u00f6lt\u00e9sb\u0151l 20.176.474 ft bev\u00e9telt, teh\u00e1t 27,37x ROAS-t (Hirdet\u00e9si megt\u00e9r\u00fcl\u00e9s: Minden marketingre k\u00f6lt\u00f6tt egys\u00e9g p\u00e9nz 27.3-szoros\u00e1t hozta vissza bev\u00e9telk\u00e9nt) egyik webshopos \u00fcgyfel\u00fcnkn\u00e9l. Mindezt az uborkaszezon kell\u0151s k\u00f6zep\u00e9n, j\u00faliusban.<\/strong><\/h4><p>\u00a0<\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-2592 size-full\" src=\"https:\/\/frozenmangomedia.hu\/wp-content\/uploads\/2023\/08\/GADS_J.png\" alt=\"GADS_J\" width=\"1084\" height=\"640\" srcset=\"https:\/\/frozenmangomedia.hu\/wp-content\/uploads\/2023\/08\/GADS_J.png 1084w, https:\/\/frozenmangomedia.hu\/wp-content\/uploads\/2023\/08\/GADS_J-300x177.png 300w, https:\/\/frozenmangomedia.hu\/wp-content\/uploads\/2023\/08\/GADS_J-1024x605.png 1024w, https:\/\/frozenmangomedia.hu\/wp-content\/uploads\/2023\/08\/GADS_J-768x453.png 768w, https:\/\/frozenmangomedia.hu\/wp-content\/uploads\/2023\/08\/GADS_J-18x12.png 18w\" sizes=\"(max-width: 1084px) 100vw, 1084px\" \/><\/p><h5>\u00a0<\/h5><h5>A ny\u00e1r sokak sz\u00e1m\u00e1ra uborkaszezonk\u00e9nt ismert, hiszen ilyenkor az emberek t\u00f6bbs\u00e9ge nyaral, hosszabb szabads\u00e1g\u00e1t t\u00f6lti, t\u00f6bbet van a szabadban \u00e9s kevesebbet v\u00e1s\u00e1rol webshopokban. Ilyenkor t\u00e1rgyak helyett t\u00f6bbnyire \u00e9lm\u00e9nyeket gy\u0171jtenek, kih\u00edv\u00e1s el\u00e9 \u00e1ll\u00edtva ezzel a webshopokat. Egyik webshopos \u00fcgyfel\u00fcnknek m\u00e9gis siker\u00fclt rekordbev\u00e9tel\u0171 h\u00f3napot csin\u00e1lnunk j\u00faliusban Google Ads hirdet\u00e9sekkel.<\/h5><h5><b style=\"color: inherit; font-family: inherit; font-size: 1.5rem;\">\u00a0<\/b><\/h5><h5><b style=\"color: inherit; font-family: inherit; font-size: 1.5rem;\">Hog<\/b><b style=\"color: inherit; font-family: inherit; font-size: 1.5rem;\">yan tudtunk 737.320 ft hirdet\u00e9si k\u00f6lt\u00e9sb\u0151l 20.176.474 ft bev\u00e9telt termelni?<\/b><\/h5><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><h5><span style=\"font-weight: 400;\">Profi Google Ads hirdet\u00e9si strat\u00e9gia megtervez\u00e9se (a webshop \u00fczleti c\u00e9ljaihoz m\u00e9rten)<\/span><\/h5><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><h5><span style=\"font-weight: 400;\">Konverzi\u00f3m\u00e9r\u00e9sek be\u00e1ll\u00edt\u00e1sa\u00a0<\/span><\/h5><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><h5><span style=\"font-weight: 400;\">Megfelel\u0151 kamp\u00e1nyt\u00edpusok kiv\u00e1laszt\u00e1sa<\/span><\/h5><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><h5><span style=\"font-weight: 400;\">Megfelel\u0151 Aj\u00e1nlatt\u00e9teli strat\u00e9gia kiv\u00e1laszt\u00e1sa<\/span><\/h5><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><h5><span style=\"font-weight: 400;\">Kamp\u00e1nyc\u00e9l pontos be\u00e1ll\u00edt\u00e1sa<\/span><\/h5><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><h5><span style=\"font-weight: 400;\">Merchant Center feed optimaliz\u00e1l\u00e1sa (\u00e9s diagnosztika folyamatos elemz\u00e9se)<\/span><\/h5><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><h5><span style=\"font-weight: 400;\">Folyamatos kamp\u00e1nyoptimaliz\u00e1l\u00e1s<\/span><\/h5><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><h5><span style=\"font-weight: 400;\">Hirdet\u00e9si strat\u00e9gia \u00fajragondol\u00e1sa<\/span><\/h5><\/li><\/ul><h4><strong>\u00a0<\/strong><\/h4><h4><strong>Minden ipar\u00e1gban m\u00e1s \u00e9s m\u00e1s kamp\u00e1nyt\u00edpusok, aj\u00e1nlatt\u00e9teli strat\u00e9gi\u00e1k \u00e9s be\u00e1ll\u00edt\u00e1sok vezethetnek a sikerhez.<\/strong><\/h4><h5><span style=\"font-weight: 400;\">Ez\u00e9rt fontos, hogy rugalmasak legy\u00fcnk, tesztelj\u00fcnk mindig valamit, \u00e9s ha \u00fagy \u00e9rezz\u00fck, hogy \u00fajra kell tervezni a strat\u00e9gi\u00e1nkat, tegy\u00fck meg. Itt nincs helye a makacss\u00e1gnak, merj\u00fck beismerni az esetleges t\u00e9ved\u00e9seinket, hib\u00e1inkat. Marketingesek vagyunk, nem l\u00e1t\u00f3k, vagy var\u00e1zsl\u00f3k, \u00edgy nem tudjuk el\u0151re megj\u00f3solni, hogy pontosan mi hogyan fog m\u0171k\u00f6dni. Az eddigi tapasztalatainkra t\u00e1maszkodva viszont tudjuk, hogy egy webshop vagy egy szolg\u00e1ltat\u00e1s eset\u00e9n milyen ir\u00e1nyba \u00e9rdemes elindulni. Meglepet\u00e9sek ugyanakkor b\u00e1rmikor \u00e9rhetnek minket, ez\u00e9rt fontos a folyamatos monitoroz\u00e1s, optimaliz\u00e1l\u00e1s \u00e9s \u00fajratervez\u00e9s.\u00a0<\/span><\/h5><h5><span style=\"font-weight: 400;\">Mi a saj\u00e1t munk\u00e1nkat is szoktuk audit\u00e1ltatni m\u00e1s szakemberekkel. Ez els\u0151re \u00e9rdekesnek t\u0171nhet, ugyanakkor fontos, hogy \u00faj l\u00e1t\u00e1sm\u00f3dra, \u00faj megk\u00f6zel\u00edt\u00e9sekre, \u00faj \u00f6tletekre vil\u00e1g\u00edtsanak r\u00e1 k\u00fcls\u0151s szakemberek, hiszen ennek seg\u00edts\u00e9g\u00e9vel m\u00e9g hat\u00e9konyabban \u00e9s jobban tudunk majd tov\u00e1bb dolgozni az adott projekten a j\u00f6v\u0151ben.<\/span><\/h5><div><span style=\"font-weight: 400;\">\u00a0<\/span><\/div><h4><strong>\u00a0<\/strong><\/h4><h4><strong>Sajnos az els\u0151 strat\u00e9gia, amit tervezt\u00fcnk ehhez a webshophoz, nem hozta a v\u00e1rt eredm\u00e9nyeket, \u00edgy \u00fajratervezt\u00fck azt, majd pedig az uborkaszezon k\u00f6zep\u00e9n kassz\u00e1t robbantottunk az \u00faj Google Ads strat\u00e9gi\u00e1nkkal.\u00a0<\/strong><\/h4><h5><span style=\"font-weight: 400;\">Az \u00fcgyfel\u00fcnk is nagyon boldog volt az eredm\u00e9nyt\u0151l. Tekintve a jelen gazdas\u00e1gi helyzetet, tudja \u0151 is, hogy mekkora teljes\u00edtm\u00e9ny egy ekkora bev\u00e9tel ebb\u0151l a k\u00f6lt\u00e9sb\u0151l. <\/span><\/h5><h4><strong>\u00a0<\/strong><\/h4><h4><strong>Miben vagyunk m\u00e1sok, mint egy \u00e1tlagos \u00fcgyn\u00f6ks\u00e9g?\u00a0<\/strong><\/h4><h5><span style=\"font-weight: 400;\">A teljess\u00e9g ig\u00e9nye n\u00e9lk\u00fcl \u00edme p\u00e1r \u00e9rv:<\/span><\/h5><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><h5><span style=\"font-weight: 400;\">Tartjuk a hat\u00e1rid\u0151ket, \u00e1ltal\u00e1ban el\u0151bb elk\u00e9sz\u00fcl\u00fcnk, mint \u00edg\u00e9rj\u00fck<\/span><\/h5><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><h5><span style=\"font-weight: 400;\">Nem csak sz\u00e9lnek eresztj\u00fck a kamp\u00e1nyokat, hanem folyamatosan monitorozzuk \u00e9s optimaliz\u00e1ljuk \u0151ket<\/span><\/h5><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><h5><span style=\"font-weight: 400;\">Mindig t\u00e1j\u00e9koztatjuk az \u00fcgyfeleinket a kamp\u00e1nyaik teljes\u00edtm\u00e9ny\u00e9r\u0151l, \u00e9s k\u00e9szs\u00e9gesen kontextusban v\u00e1laszolunk a felmer\u00fcl\u0151 k\u00e9rd\u00e9seikre, hogy \u00e1tl\u00e1ss\u00e1k az online marketing folyamataikat<\/span><\/h5><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><h5><span style=\"font-weight: 400;\">Gyorsak \u00e9s rugalmasak vagyunk &#8211; temp\u00f3san, de prec\u00edzen dolgozunk, \u00e9s rugalmasan kezelj\u00fck az \u00fcgyf\u00e9lk\u00e9r\u00e9seket\u00a0<\/span><\/h5><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><h5><span style=\"font-weight: 400;\">\u00dagy k\u00f6ltj\u00fck az \u00fcgyfeleink p\u00e9nz\u00e9t, mintha a saj\u00e1tunk lenne<\/span><\/h5><\/li><\/ul><h5><span style=\"font-weight: 400;\">\u00a0<\/span><\/h5><h5><span style=\"font-weight: 400;\">K\u00f6sz\u00f6nj\u00fck, hogy elolvastad ezt a blogcikket! Rem\u00e9lj\u00fck, hogy hasznosnak tal\u00e1ltad. Ha te is szeretn\u00e9d n\u00f6velni webshopod bev\u00e9teledet, de a hirdet\u00e9skezel\u00e9st ink\u00e1bb szak\u00e9rt\u0151kre b\u00edzn\u00e1d, <strong>vedd fel vel\u00fcnk a kapcsolatot a gombra kattintva!<\/strong> Ne feledd, a legjobb alkalom tegnap volt, a m\u00e1sodik legjobb alkalom viszont most van.<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3d71bc0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d71bc0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b178a5f\" data-id=\"b178a5f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-02cae1e elementor-widget elementor-widget-spacer\" data-id=\"02cae1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a25a692 elementor-align-center elementor-widget elementor-widget-global elementor-global-3352 elementor-widget-button\" data-id=\"a25a692\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/frozenmangomedia.hu\/en\/ajanlatkeres\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Aj\u00e1nlatot k\u00e9rek t\u0151letek! <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Ebben a blogcikkben szeretn\u00e9nk megosztani veletek egyik legfrissebb Google Ads-zel kapcsolatos tapasztalatunkat. Hogy hogyan termelt\u00fcnk 737.320 ft hirdet\u00e9si k\u00f6lt\u00e9sb\u0151l 20.176.474 ft bev\u00e9telt, teh\u00e1t 27,37x ROAS-t (Hirdet\u00e9si megt\u00e9r\u00fcl\u00e9s: Minden marketingre k\u00f6lt\u00f6tt egys\u00e9g p\u00e9nz 27.3-szoros\u00e1t hozta vissza bev\u00e9telk\u00e9nt) egyik webshopos \u00fcgyfel\u00fcnkn\u00e9l. Mindezt az uborkaszezon kell\u0151s k\u00f6zep\u00e9n, j\u00faliusban. \u00a0 \u00a0 A ny\u00e1r sokak sz\u00e1m\u00e1ra uborkaszezonk\u00e9nt ismert, hiszen ilyenkor [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2585,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/frozenmangomedia.hu\/en\/wp-json\/wp\/v2\/posts\/2584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/frozenmangomedia.hu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/frozenmangomedia.hu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/frozenmangomedia.hu\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/frozenmangomedia.hu\/en\/wp-json\/wp\/v2\/comments?post=2584"}],"version-history":[{"count":0,"href":"https:\/\/frozenmangomedia.hu\/en\/wp-json\/wp\/v2\/posts\/2584\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/frozenmangomedia.hu\/en\/wp-json\/wp\/v2\/media\/2585"}],"wp:attachment":[{"href":"https:\/\/frozenmangomedia.hu\/en\/wp-json\/wp\/v2\/media?parent=2584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/frozenmangomedia.hu\/en\/wp-json\/wp\/v2\/categories?post=2584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/frozenmangomedia.hu\/en\/wp-json\/wp\/v2\/tags?post=2584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}