7+ years of experienceRéka
Co-founder, owner · PPC and marketing strategist
Marketing strategy · final PDF
OnlineIn person, in and around Budapest
A marketing strategy, so you know where your company’s marketing is heading
What do successful projects have in common? Each one is built on a good strategy. We create your company’s marketing strategy, with goals, target groups, messages and metrics, so your marketing is no longer ad hoc and you know what you are measuring your progress against.
8 years of experience in online marketing, in Hungary and on international markets. Industries where we have significant experience:
- Private healthcare
- Real estate
- Automotive services
- Hospitality
- Online shops
- Physical shops
- Other service providers
The road to your strategy4 stops
- Kick-off meetingOnline or in person
- Strategy DevelopmentEmail and phone in between
- PresentationQuestions, changes
- Final PDFWe also send it by email
“Lea and Réka assess your wishes and needs with the most important questions…”
Kick-offA joint start, online or in person
PDFThe final strategy, also sent by email after the presentation
8 yearsOf experience, in Hungary and abroad
50+Google reviews, rated “Excellent”
Sound familiar?
Why isn’t ad hoc marketing enough?
“We have no strategy, we just post and advertise at random.” This is how many business owners describe their marketing. You can get by like this for a while, but beyond a certain point the lack of a strategy becomes what holds your growth back.
Without a strategy
- There are no set goals, so you don’t know what you are measuring your progress against
- Your messages miss the mark because it isn’t clearly defined who they are for
- Your budget and your people’s time get spread too thin
- You can’t measure the return on your campaigns (ROI, ROAS)
- At some point your growth stalls
With a strategy
- Clear short- and long-term goals that give direction to your day-to-day marketing
- Precisely defined target groups and messages tailored to them
- A budget and people’s time allocated where they count
- KPIs set in advance, which you use to judge your results
- You see the challenges and opportunities ahead, and you can plan
Marketing is a long-distance run. A strategy lets you think long termand know where you are heading.
The basics
What is a marketing strategy?
A marketing strategy is a written plan that sets out which goals your company will reach with marketing in the short and long term, who you address, with which messages and marketing tools, and which metrics (KPIs) you use to judge the results.
Like a compass, it helps businesses reach the goals they have set. Following the strategy, you set clear goals that give direction to your company’s ongoing marketing activities.
It should be part of your business plan too. Many business owners feel how important a business plan is, yet the marketing strategy is often left out of it.
- What you get
- Your company’s marketing strategy as a PDF, which you can start putting into practice straight away, with or without us. Beforehand we walk you through it in a presentation.
- How it is made
- It starts with a kick-off meeting, we keep in touch by email or phone along the way, and at the end we present it to you.
- Where it takes place
- Online, or in person in Budapest and the surrounding area, whichever suits you better.
- Who it is for
- Business owners and entrepreneurs who want to build their marketing in a planned way, for the long term.
marketing strategymarketing strategy developmenttarget groupsegmentspositioningKPIROIROAS
When is it worth creating a strategy?
Where is your company heading now?
These are the five situations in which most people come to us for a marketing strategy. Choose the one that fits you, and the compass shows what the strategy focuses on.
Compass
Choose where your company is now, and we show you what the marketing strategy focuses on.
Starting a new business
A new business needs clear and precise guidance: how to reach its target audience, how to position itself on the market, and which marketing tools to use.
Target audiencePositioningMarketing tools
Product or service launch
When you bring a new product or service to market, you need a well-planned strategy to reach your target group and address it in the right communication style.
Target groupMessagesCommunication style
Improving your position on the market
If you want to improve your market position or gain a competitive advantage, you need strategic marketing steps.
PositioningCompetitive advantageClarifying audience segments
Growth and expansion
If you want to grow, enter a new market or win new customers, a well-thought-out marketing strategy is key.
GoalsNew marketsKPIs
Building and strengthening your brand
Request a quote
To grow your brand’s awareness and credibility, you need a comprehensive long-term marketing strategy.
AwarenessCredibilityLong term
What the strategy contains
What does a marketing strategy contain?
The strategy answers these questions, based on your goals and your company’s situation.
Goals
Where you are heading
Clear short- and long-term goals, so you know what you want to achieve and by when.
Target group
Who you address
A precise definition of the target group and segments, because this is one of the key elements of the strategy.
Messages
What you say and how
Messages fine-tuned to each segment, and the right communication style.
Positioning
Where you stand on the market
How to position yourself on the market, and where your competitive advantage can lie.
Tools
With which marketing tools
Which channels and marketing tools are worth using to reach your target audience.
KPIs and resources
What you measure against
The most important metrics (KPIs), and how to use your budget and your people’s time where they count.
If you don’t know where you are coming from and where you are heading, how do you judge whether your results are good or bad? The strategy answers this question before you spend your marketing budget.
How we work
How do we create a marketing strategy?
Both the kick-off meeting and the presentation can be online or in person in Budapest and the surrounding area, whichever suits you better.
- 1Start
Get Quote
You fill in the quote request form (about 1-2 minutes) and tell us what you need help with. We will get in touch with you shortly.
- 2Agreement
Accepting the quote
We talk through what you need and send you a quote for creating the strategy.
- 3Joint start
Kick-off meeting
Once you accept the quote, we start with a joint kick-off meeting.
Online or in person - 4Our part
Strategy Development
We create the strategy. If we need to check anything along the way (we usually do), we contact you by email or phone.
Email, phone - 5Handover
Presentation
We present the finished strategy and discuss your questions, and whether you would like any changes or rounds of revisions.
Online or in person - 6We’ve arrived
Final PDF
We also email you the final strategy as a PDF, and you can start putting it into practice straight away.
By email
Each step brings you closer to the goal: at the last stop, the finished strategy is in your hands.
Before you decide
Who is a marketing strategy for?
It's for you if…
- You are starting a new business or launching a new product or service
- So far you have posted and advertised ad hoc, without goals or a plan
- You feel your company’s growth has stalled
- You want to improve your market position or enter a new market
- You want to build your brand in a planned way, for the long term
It's probably not for you if…
- You want to outsource your marketing completely. For that, PPC - Ads Management, SEO or social media management is the right choice.
- A conversation about where your current marketing is stuck is enough. For this, the marketing consultation is the right choice.
- You only want a quick outside opinion on your ad account. For that, the 60-minute sprint audit is the right choice.
- You want your entire marketing reviewed. For that, the marketing audit is the right choice.
Reviews
What do our clients say about us?
EXCELLENTbased on 50+ reviewsGoogle
Barbara BubenGoogle review
I would definitely recommend Frozen Mango if you don't yet know how to get started with your company's marketing, and also if you already have concrete ideas!
Lea and Réka assess your wishes and needs with the most important questions, and make your ideas 100% “tangible”.
Great work, and last but not least, down-to-earth pricing!
Andrea GGoogle review
A fair, honest team. Finally there's no empty promising followed by broken promises; instead we keep shaping the direction of the ads together. They also help develop the value proposition. I recommend them wholeheartedly!
Vivien SimonicsGoogle review
They really deliver what they promise, they're proactive, and we were able to make real progress. I recommend them to anyone looking for a conscientious marketing team.
cserra87Google review
I asked them for online marketing advice for my existing company. I received a very comprehensive analysis of Facebook and Google ads. They are creative and have good ideas. I recommend them wholeheartedly!
Anita SzabóGoogle review
A thoughtful and enthusiastic team. They will do anything to multiply your revenue
If you want really good marketing, get in touch with the Frozen Mango girls
References
Who has already put their trust in us?
Over the past 8 years we have helped companies in many industries with their marketing.
37 companies we have worked with, from private healthcare through real estate to online shops
Industry presence
Where might you have met us?
We teach, give talks and speak about marketing on podcasts.
SKVOTAs trainers
MinnerAs experts
Connected Sales ClubAs speakers
Mahlzeit PodcastAs podcast guests
BNIAs speakers
Budai TechnikumCareer Orientation Day, 2025
Businessman MagazineEditorial board member
FAQ
Frequently asked questions about marketing strategy
What is a marketing strategy?
A marketing strategy is a written plan that sets out which goals your company will reach with marketing in the short and long term, who you address (target groups, segments), with which messages and marketing tools, and which metrics (KPIs) you use to judge the results. Like a compass, it shows where your company’s marketing should be heading.
What does the marketing strategy contain?
Your short- and long-term goals, a precise definition of your target groups (segments), the messages and communication style aimed at them, your market positioning, the marketing tools to use, the metrics (KPIs), and how to use your budget and your people’s time where they count.
How is the marketing strategy created?
Once you accept our quote, we start with a joint kick-off meeting. Then we create the strategy, keeping in touch with you by email or phone along the way. We present the finished strategy to you, discuss your questions and change requests, and finally we also email you the final PDF.
Are the meetings online or in person?
Whichever suits you better. Both the kick-off meeting and the presentation can be online or in person in Budapest and the surrounding area.
In what form do I receive the marketing strategy?
As a PDF. First we walk you through it in a presentation, then we also email you the final version.
Can I ask for changes to the finished strategy?
Yes. At the presentation we discuss whether you would like any changes and, if needed, we finalise the strategy in rounds of revisions before we send you the final PDF.
How much does a marketing strategy cost?
We give you a price in a quote, based on your needs. Fill in the quote request form at the bottom of the page (about 1-2 minutes) and find out, with no obligation, how much what you need would cost.
When is it worth creating a marketing strategy?
When you start a new business or launch a new product or service, when you want to improve your market position, grow or enter a new market, and when you want to strengthen your brand’s awareness and credibility. Also when you feel your company’s growth has stalled.
How is a marketing strategy different from marketing consultation?
Marketing consultation is a conversation, 120 minutes as standard, about where your current marketing is stuck. A marketing strategy is a complete written plan as a PDF, which we create after a kick-off meeting and hand over in a presentation.
How can I request a quote?
Fill in the quote request form at the bottom of the page; it takes about 1-2 minutes. We will then get in touch with you shortly and talk through how we can help. If you would rather write to us, you can reach us at hello@frozenmangomedia.hu.
Who will you work with?
If you request a quote, we'll be the ones to get in touch
The two of us will reply to your quote request. We are the two co-founders and owners of Frozen Mango Media.
7+ years of experience
9+ years of experienceLea
Co-founder, owner · SEO and marketing strategist
Get Quote
Request a quote for a marketing strategy
Filling in the form takes about 1-2 minutes and commits you to nothing. Tell us what you need help with, and find out how much it would cost.
- Start
- Kick-off meeting after you accept the quote
- Location
- Online or in person, in Budapest and the surrounding area
- Handover
- Presentation, then the final PDF by email
- Filling in
- About 1-2 minutes
- Afterwards
- We get in touch with you and talk it through
Would you rather write to us? Send your email here:
hello@frozenmangomedia.hu