Seven projects in numbers: Google Ads, Meta ads and search engine optimisation from education to logistics. We show where we started, what we did and what the result was. Every number is backed by a detailed case study and a screenshot.
Industries in the case studies:
“The campaigns you launched are performing really well.”
Our client offers many different courses, each with its own demand, seasonality and business priority. So we didn’t run the Google Ads account as one general campaign: we segmented the courses by priority, search volume, business importance and start date, and based every decision on the number and cost of applications.
HUF 14,123,690 in ad spend brought 8 947,19 applications, at an average of HUF 1,579each. The cost per application stayed between HUF 1,498 and HUF 1,665 throughout.
HUF 2,991,126 spend, 1 826,78 applications, HUF 1,637 per application. This is the starting point.
HUF 2,494,954 spend, 1 498,16 applications, HUF 1,665 per application.
HUF 2,745,473 spend, 1 817,32 applications, HUF 1,511 per application.
HUF 3,352,887 spend, 2 109,38 applications, HUF 1,590 per application. Even with a bigger budget, the cost per application didn’t rise disproportionately.
HUF 2,539,250 spend, 1 695,55 applications, HUF 1,498 per application. Compared with May, spend was 24% lower and applications were almost 6% cheaper.
Because of its attribution model, Google Ads can show fractional conversion numbers.
Filter by channel or goal. Each card shows the starting point, the key figures, the full case study and a screenshot from the ad account or Search Console.
7 case studies shown
Many courses, different demand and seasonality in one account. We segmented the campaigns by priority, search volume and start date.
Separate B2C and B2B campaigns with their own targeting and messages, and ad copy that speaks to the local audience. In strategically important markets we also accepted more expensive leads.
The HUF 0 entry fee ran until 24 January 2025. With a Meta lead form with screening questions, A/B testing of video and static creatives, in a special ad category.
Meta lead form ads in the Hungarian, Spanish and British markets. Static images featuring the founder, Róbert Koch, also performed surprisingly well.
Month · the case study doesn’t give the monthly account-level ROAS for the dashed section
After an audit, the account was rebuilt from scratch: tracking (GTM, GA4, GMC), new campaigns, Performance Max, and continuous weighting of bid strategies and product categories.
Driver (528) Transport coordinator (73) · one dot = 10 applicants
Meta lead form job ads with screening questions. The driver campaign had to be stopped early because processing the applicants exceeded HR’s capacity.
A landing page built around the keyword, a blog strategy and link building. Without Google Ads, shown with the consent of Critical Path Management Kft.
Four gauges, four real projects. The faint needle shows the starting value, and the yellow one settles where we got to by the end of the work.
Here a lower value is better
Different industries, platforms and goals. Yet the way we worked rested on the same six principles in each. Click the tags to see which case study shows each principle.
Lots of clicks or visitors alone don’t make a successful campaign. We look at how many people apply, request a quote or buy, and how much each of these results costs.
Before we launch anything, we review the ad account, the tracking and the website, and get to know the business model, the priorities and the target audience.
We run several creatives, texts and targeting options in parallel. In the wellness project, within the same campaign, one image brought leads for HUF 436 and another for HUF 1,209.
We add screening questions to Meta lead forms, so the people who fill them in are genuinely relevant. This way the sales team’s and HR’s time goes on real prospects.
Where a market is strategically important to the client, we also accept more expensive leads and keep refining the ads. We always decide together with the client.
Results build month by month: in the SEO project with at least 24 blog posts and more than 40 quality links, and for the online shop with continuous fine-tuning of bids and campaigns.
The case studies are only a slice of what we have worked on over more than 8 years. These are some of the businesses we have built marketing systems with.
37 companies, many industries, shared successes.
From private healthcare through real estate to e-commerce.
I get expert answers to all my questions; they are a very well-prepared team. They keep developing too, so I feel I am in safe hands.
Thank you for your work!
I check the account and the results every few days. The campaigns you launched are performing really well. Special congratulations on bringing in leads much more cheaply than the other campaigns, and even so there were 300+ conversions in 3 weeks
We had been looking for a long time for a team that could help us manage and develop our own ads, but until now nobody did it better than us (I was quite proud of that, to be fair). Until now! FINALLY! We have only just started working together, but we have already achieved huge results with the help of Réka and her team. Wow, what is still to come?
Thank you!
Working with Réka and Lea is absolutely smooth and effective. We achieved great results together even in a short time. Their honesty, communication and helpfulness all contribute greatly to our positive experience. From the very first moment we felt we were getting what we expected. We recommend them wholeheartedly!
I started working with Réka last November and despite the short time we achieved very good results. I can only recommend her.
Projects are led by Frozen Mango Media’s two co-founders, Réka and Lea, and the other members of the six-person team join in according to their expertise. If you work with us, you talk to them directly, and they are responsible for the strategy.
7+ years of experienceCo-founder, owner · PPC and marketing strategist
9+ years of experienceCo-founder, owner · SEO and marketing strategist
What the numbers mean, where they come from, and what you can expect if you want similar results.
From the ad accounts (Google Ads, Meta Ads Manager) and Google Search Console. We have attached a screenshot to every case study, and you can also view them on this page with the “Screenshot” button on each card.
Because of the attribution model used, Google Ads can show fractional conversion numbers, which is why you see figures such as 8,947.19 applications. The SEO case study was published with the consent of Critical Path Management Kft.
It depends on the channel, the market and the starting point. In the logistics recruitment project the applicants came within a few weeks; for the B2B online shop the ROAS was 1.16 in the first month and 47.8 by the sixth. In SEO, we reached the first page within six months in the narrow general design market; in more saturated markets this typically takes 1 to 1.5 years or more.
That’s why we work with a minimum 6-month commitment: it takes that long to set up tracking, to test, and for the campaigns to collect enough data.
Every business is different, and success also depends on factors outside our control: the market situation, purchasing power, algorithm changes, your value proposition, the state of your website and the inputs for the campaign. So nobody can honestly guarantee a specific number.
What we do guarantee is that we work with the same method as in these projects: we start with an audit and a brief, we test, we optimise continuously, and we communicate transparently.
A lead is a potential prospect (a person or a company) who shows genuine interest or an intention to buy or request a quote: they fill in a form or give their email address or phone number. It’s worth more than an ad view, because it is the start of a concrete business relationship.
Lead generation is the process of winning such prospects, for example with online ads, content marketing or email marketing. Our goal is always a relevant prospect who can become a client.
ROAS (Return on Ad Spend) is the return on advertising: it shows how much conversion value each forint of ad spend brings. A ROAS of 47.8 means every forint spent brought 47.8 forints.
CPA (Cost per Action) is the cost of one conversion, for example an application or a lead. In the education project it averaged HUF 1,579.
Because Google’s results change dynamically: the ranking depends on the user’s search history, the location of the search, the time and algorithm updates. On the same day, for the same keyword, slightly different positions can appear.
So 6th to 9th place is a documented range: by the end of months 6 to 7 the average position was 9.3, and in the last 28 days it was 6th. The page is consistently in the organic top 10, on Google’s first page.
It depends on your goals. If you need prospects or applicants quickly, Meta ads can be a good choice, as our recruitment and lead generation case studies show. If your clients actively search on Google, Google Ads and SEO put your business in front of them: one almost immediately, the other in the long run.
If you’re not sure, a 60-minute sprint audit (HUF 29,900 + VAT) or a marketing consultation helps you decide where to start.
It’s worth outsourcing PPC ad management if you have a budget of at least HUF 300,000 a month, including ad spend and the management fee. SEO starts from HUF 200,000 a month and social media management from HUF 100,000 a month.
The exact fee depends on your needs, the campaign volume and how many countries and languages we advertise in. Request a quote and we’ll talk it through.
Yes. In the wellness project, campaigns ran at the same time in Hungary and in the United Arab Emirates, Germany, Austria and Scandinavia, among others, and for Sales Agency we brought leads from the Spanish and British markets as well as the Hungarian one.
Abroad, costs and buying habits are different: in the wellness campaign a lead cost as little as HUF 504 in Hungary, but several thousand forints in some foreign markets. We discuss this in advance and weight the markets according to your strategic goals.
There is no compulsory 1 or 2-year commitment, but we don’t start partnerships shorter than 6 months. In the first weeks we set up tracking and build the campaigns, and then the ad platforms need time to collect enough data. For the B2B online shop, too, the breakthrough came in month 5.
The notice period is usually 1 to 2 months, depending on the service, because the campaigns need to be wrapped up properly and everything handed over.
Tell us where your marketing is now and what you want to achieve. We’ll look at which channel can bring the most and give you a no-obligation quote.
Would you rather write to us? Send your email here:
hello@frozenmangomedia.hu