PPC ad management that makes your campaigns actually deliver the numbers
At Frozen Mango Media we manage PPC advertising across many platforms, with more than 8 years of experience and a 6-person team. We build the strategy, create the creatives, set up tracking, test continuously, and go through what the ads delivered with you every month.
Webshop · Meta (Facebook and Instagram)real client
37,8ROAS · return on ad spend
RevenueHUF 15,777,100
Ad spendHUF 416,301
Meta Ads Manager, 1 Jan - 28 Mar 2022
37,8ROAS in a webshop's Meta campaign
50+Google reviews, rated “Excellent”
8+ yearsof experience in PPC ad management
6 peopleon our team, with your campaigns in one pair of hands
Sound familiar?
Your campaigns are running. But are they delivering, or is there untapped potential?
The platforms change month by month. What worked last year may just be burning money this year. Past successes guarantee nothing today.
Spend
Cost per click is rising, revenue isn't
The budget runs out, but you can't see which campaign brings buyers and which only brings traffic.
Time
No capacity to test
New creatives, new targeting, new bid strategies: without these an account stalls after a while. For an in-house colleague that's 10-20 hours a week.
Tracking
Conversion tracking is incomplete
Without a pixel and conversion tracking the algorithm optimises blindly, and remarketing isn't possible either.
The basics
What is PPC ad management?
PPC ad management is the complete professional management of paid online advertising, from strategy to the monthly report.
Setting things up is now the smaller part of the job. The numbers come from planning, lots of A/B testing and day-to-day knowledge of the platforms.
We work with you as a partner. If we see that something is worth doing differently, we tell you, we brainstorm together, and we shape the campaigns based on your feedback. We don't run anyone's account on autopilot.
PPC (pay per click)
Click-based advertising: you pay the platform directly for impressions or clicks (on a CPC or CPM basis).
PPC - Ads Management
Campaign structure, targeting, creatives and ad copy, bid strategy, conversion tracking, ongoing optimisation and reporting. This is the work we do.
Where should you advertise? PPC ad management by platform
There's no universal answer: it depends on who you want to reach and what the goal is. This short map helps you find your way, and we put together the final mix at our first meeting.
Meta (Facebook, Instagram)
For visual products and services, brand building, more leads or buyers, and remarketing.
A new ad platform: sponsored offers matching the topic of the conversation appear below the answers. Worth it if you want to be where buyers increasingly ask for advice before deciding.
Examples include: Webshops, travel and accommodation, education, software and SaaS, local services
Tripadvisor
For accommodation and hospitality businesses, where guests compare before they decide.
Minimum ad budget:HUF 100,000 / platform / monthWith less than this we can't deliver meaningful results.
How we work
How does PPC ad management work with us?
1
Fixing conversion tracking, basic setup
In 90% of cases conversion tracking is either not set up at all, or set up incompletely and inaccurately. That's why we start here: Meta Pixel, Google Ads conversion tracking and Enhanced Conversions, TikTok Pixel and Events API, GA4 events.
2
Strategy and campaign structure
Goals, target audiences, platform mix and budget. We brainstorm together, because you know your market best.
3
Creatives and ad copy
Images and copy are included in the package. Reference material shows you in advance what style to expect. You approve before launch, or give us a free hand.
4
Testing and optimisation
We test creatives, targeting and bid strategies, build remarketing segments, and react quickly if something drops.
Remarketing CPA is often lower than for cold audiences, but not in every account.
5
Monthly report and meeting
We go through the numbers and make recommendations for the next month. If we see something to improve on the landing page, we flag that too.
Case study
37,8
HUF 416,301ad spend
HUF 15,777,100revenue
Screenshot from Meta Ads Manager, 1 Jan - 28 Mar 2022
37.8 ROAS with a webshop's Meta ads
With Facebook and Instagram campaigns, every forint spent brought 37.8 forints in revenue. It took five things together:
A user-friendly website
Seasonal promotions
Ads built according to our strategy
Ongoing optimisation and improvement
Well-priced products
This is one of our best results, not an average. Every account starts from a different place.
…but you're not satisfied, or you feel the account still has potential
Let's start with an ad account audit. We review the account and show you where things went wrong and where there's untapped potential. We present the results, you can ask questions, and then we email them to you as well.
You pay two separate items, and they're often confused. One is the fee for our work, the other goes to the platform.
You pay us
Ad management fee
Planning the ad strategy, building the campaigns and launching the ads
Writing ad copy and creating ad creatives, ongoing A/B testing
Optimising the ads and making proactive recommendations based on the results
A monthly report in an online meeting, or in person in Budapest and the surrounding area
You pay the platform
Advertising cost
Ad impressions
The price of clicks (CPC) or a thousand impressions (CPM)
Directly to Meta, Google or TikTok
Outsourcing ad management makes sense if you have at least HUF 300,000 a month available. This covers both the advertising cost and the management fee. The exact fee depends on the number of campaigns, the countries and languages, and whether you already have images and videos.
Your part
How much of your time does outsourced ad management take?
2-3 hours a month on average. Sadly we can't read minds, so it doesn't work without your input.
We ask you for images, product information, promotions and whatever makes you special. Let us know if you launch a new product or your website changes. Approval is optional: if you give us a free hand, it isn't needed.
Monthly meeting
1 hour
Input, approval
1 hour
Brainstorming, if needed
1 hour
If you did it yourself
10-20 hours a week
Guarantee
What can we commit to, and what not?
Many people look for a 100% guarantee. In online advertising success depends on several factors outside our control, so we don't promise one.
What we can't directly control
Purchasing power and the market situation
Algorithm changes
Your value proposition and pricing
The quality of the website or landing page
The input we receive for the campaign
What we commit to
We get the most out of the ad platforms you entrust to us, and make proactive recommendations
We complete 99% of client requests within 3 working days
We communicate transparently, with a monthly report
During the contract we're flexible if you need to switch platforms. We don't support jumping around week to week or month to month, because it doesn't lead to results.
We work for results and look for solutions instead of excuses
Reviews
People who trust us with their ads
EXCELLENTbased on 50+ reviewsGoogle
ÁÁdám WinterGoogle review
Thank you for your work! I check the account and the results every few days, and the campaigns you launched are performing really well. Special congratulations on bringing in leads much more cheaply than the other campaigns, and we still got 300+ conversions in 3 weeks :)
CCzifra GittaGoogle review
Working with Réka and Lea is completely smooth and efficient. We achieved great results together even in a short time. Their honesty, communication and helpfulness contribute a lot to our positive experience.
DDávid BertalanGoogle review
We've long been looking for a team that can help us manage and develop our own ads, but so far nobody did it better than us (I was quite proud of that :D). Until now! FINALLY! We've only just started working together, but we've already achieved huge results with the help of Réka and her team.
VVivien SimonicsGoogle review
They really deliver what they promise, they're proactive, and we were able to make real progress. I recommend them to anyone looking for a conscientious marketing team.
TheAndrea GGoogle review
A fair, honest team. Finally there's no empty promising followed by broken promises; instead we keep shaping the direction of the ads together. They also help develop the value proposition. I recommend them wholeheartedly!
TTímea SárköziGoogle review
I started working with Réka last November and despite the short time we achieved very good results. I can only recommend her.
Industry presence
Where might you have met us?
We teach, give talks and speak about ad management and marketing on podcasts.
SKVOTAs trainers
MinnerAs experts
Connected Sales ClubAs speakers
Mahlzeit PodcastAs podcast guests
BNIAs speakers
Budai TechnikumCareer Orientation Day, 2025
Businessman MagazineEditorial board member
Before you decide
Who is our PPC ad management for?
It's for you if…
You plan to spend at least HUF 100,000 per platform per month on ads
You expect measurable results and you're curious about the numbers
You can set aside 2-3 hours a month to work with us
You're thinking in terms of at least 6-12 months
It's probably not for you if…
You expect a guaranteed return within a month
Your website is old and slow, and you don't plan to fix it
You want to stay completely out of the process
You'd make every decision yourself and override our professional recommendations instead of trying them. If the team gets no room, your campaigns can't improve either.
FAQ
Frequently asked questions about PPC ad management
How much does PPC ad management cost?
The fee depends on your needs, the number of campaigns, the number of countries and languages, and the materials you already have. Outsourcing ad management makes sense if you have at least HUF 300,000 a month available; this covers both the advertising cost and the management fee.
Our SEO package starts at HUF 200,000 a month. It includes no separate advertising cost, and the cost of external links is included too. Social media management starts at HUF 100,000 a month.
Do you create the images and copy for the ads too?
Yes, that's included in the package. If you have your own designer and copywriter who can produce material suitable for ads, we take that part out. Our reference material shows you in advance what style to expect.
Which platform should I advertise on?
It depends on who you want to reach and what the goal is. Meta suits visual products best, Google Ads suits search intent, TikTok a younger audience, Reddit niche communities, ChatGPT buyers who ask for advice before deciding, and Tripadvisor accommodation and restaurants. Details under platforms.
What is remarketing, and why does it matter?
Remarketing reaches people again who have already visited your website but didn't buy or request a quote. The tracking code marks the visitor, and the platform later shows them your ad again.
Example: you look at a pair of shoes in a webshop, don't buy them, and the next day you see the same pair on Facebook with a 10% discount.
Why do the pixel and conversion tracking matter?
The pixel is a line of code on your website that records who viewed a page, who filled in a form and who bought something. The ad algorithm learns from this, remarketing is built on it, and it shows you what the ads delivered.
We set up the Meta Pixel, Google Ads conversion tracking and Enhanced Conversions, the TikTok Pixel and Events API, and GA4 events.
Do the website or landing page need changes?
If it's slow, hard to use on mobile, or doesn't make clear right away what you offer, then yes. Even the best ad won't convert on a weak landing page. A good landing page can improve the conversion rate by 50-100%.
For WordPress sites we help with fixes and A/B testing too. We build new landing pages for a separate fee.
How long does PPC advertising take to pay off?
It depends on the industry, the target audience, the goals and the budget. First you need to build trust and make your product known to the audience. It's worth giving an ad management team at least 6-12 months.
Do you guarantee results?
Nobody can honestly guarantee results, because the market, purchasing power, the algorithm and the landing page all play a part. What we commit to is getting the most out of the platforms you entrust to us, making proactive recommendations, communicating transparently, and completing 99% of client requests within 3 working days. Our case studies
Who will you talk to?
If you request a quote, we'll be the ones to get in touch
The two of us reply to your request, and you'll have the first conversation with us too. We are the two co-founders and owners of Frozen Mango Media.
7+ years of experience
PPC & strategy
Réka
Co-founder, owner · PPC and marketing strategist
9+ years of experience
SEO & strategy
Lea
Co-founder, owner · SEO and marketing strategist
Other members of our 6-person team join your project when their expertise is needed: web development, design, social media or LinkedIn lead generation.
Get Quote
Request a quote for PPC ad management
The form takes about 1-2 minutes and is not binding. We get back to you within 24-48 hours on working days to discuss how we can help.
7+ years of experience
SKVOTAs trainers
MinnerAs experts
Connected Sales ClubAs speakers
Mahlzeit PodcastAs podcast guests
BNIAs speakers
Budai TechnikumCareer Orientation Day, 2025
Businessman MagazineEditorial board member
9+ years of experience