Our ad management fee is influenced by several factors. For example: Client needs, campaign volume, how many countries and languages need advertising, available inputs (images, videos), or their absence.

And then there's also the advertising cost – which is paid to Meta/Google/TikTok. Naturally, a larger ad spend requires more ad management and a more complex campaign structure to be successful. (Minimum ad management budget/month is approx. €700 – €850, which includes both advertising costs + management fee)

Our SEO packages start from €450/month, and social media management from €170/month. If you're interested in multiple services, definitely request a quote from us and let's discuss the details!

Yes, this is basically included in our ad management package. If you have your own graphic designer and copywriter who can guarantee ad-compatible materials, let us know and we'll remove graphics and copywriting from the package.

Every campaign needs compelling ad creatives and proper ad copy. But don't worry, we don't work in Paint or with WordArt – we have a full reference document with snippets from our previous work so you can see exactly what style to expect.

These two often get confused, but the money goes to completely different purposes:

📊 Management fee = You pay us for:

• • Building and setting up campaigns
• • Continuous optimization (testing creatives, targeting, bid strategies)
• • Monitoring performance and reacting quickly
• • Reporting, analyzing, and making recommendations
• • In short: This is the fee for professional work that ensures your money isn't wasted.

💸 Advertising cost = You pay directly to the platform (Meta, Google, TikTok) for:

• • Your ads to appear
• • People to see and click on them
• • This is spent on every click/impression (on a CPC/CPM basis).

Only if we're mind readers too. (Unfortunately, we're not.)

Longer, honest answer:

We handle the professional part: campaign building, optimization, testing, reporting, continuous monitoring. And yes, we're proactive – you don't have to chase us for things to happen.

BUT: The collaboration is most effective when you're involved too. Not 10 hours a week – but at a strategic level.

What do we need from you?

• ✅ Inputs: Images, logos, product information, USP (what makes you special), promotions, offers
• ✅ Brainstorming: Joint ideation – you know your customers and market best
• ✅ Approvals or free hand: Creatives, ad copy, campaign strategy – we'd like your approval before going live. If you decide to give us complete freedom, then no approval is needed.
• ✅ Communication: Monthly meetings, quick feedback when we ask something (trust us, it's for success)
• ✅ Collaboration: If a landing page needs fixing, if you're launching a new product, if URLs change, etc. – we need to know

📅 What does this mean in terms of time?

Average of 2-3 hours per month:

• • 1 hour: monthly meeting (report discussion)
• • 1 hour: inputs, approvals, communication
• • 1 hour: brainstorming, strategic decisions (if needed)

This is NOT 0 minutes – but much less than doing it yourself (which would be 10-20 hours per week).

If your website is a 2012 time capsule and doesn't fulfill the necessary functions for SEO (search engine optimization) and PPC (ad management), then yes.

SEO isn't just about text – it's technical compliance, speed, UX (design), structure. If these aren't in order, it's like building a house on sand.

The good news is that for WordPress websites, we can help from start to finish, even creating the website from scratch.

There's no universal answer. It depends on who you want to reach, what you do, and what your goal is.

Meta (Facebook/Instagram) – Best if:

• • You have a visual product/service
• • You're (also) building brand awareness
• • You want more leads for your service / more customers for your webshop / greater online visibility
• • You want remarketing (retargeting visitors)
• • Examples: E-commerce, services, wellness, education, private clinics, event venues, events

Google Ads – Best if:

• • You want search intent-based ads (when someone actively searches for you)
• • Works for both B2B and B2C
• • You want highly relevant leads/purchases (e.g., "dentist London" search)
• • Examples: Legal services, healthcare, restaurants, plumbing, painting, cleaning, hotels, etc. (where there's search volume)

TikTok – Best if:

• • You're targeting a younger audience (18-45 years)
• • You can create trendy, entertaining content
• • Brand building and viral reach is also a goal, not just sales
• • Examples: Fashion, beauty, lifestyle, restaurants, accommodations, mobile apps, event venues, etc.

Reddit – Best if:

• • You want to reach niche communities (specific interests, hobbies)
• • You want to be a pioneer on a platform that's still relatively new
• • You can appear with authentic, "non-advertising-like" communication
• • Examples: Tech products, gaming, legal field, healthcare (e.g., dentistry, hair transplant clinic, etc.), industries facing relatively high trust issues

Every business is different, and success depends on several factors beyond our control: purchasing power, market situation, algorithm changes, value proposition, or how well the website/landing page is set up, or how strong the campaign inputs are.

However, we do guarantee that:

• ✅ We'll get the maximum out of the advertising platforms entrusted to us
• ✅ We communicate transparently
• ✅ We always work for results, not excuses.

It's worth reading our case studies: https://frozenmangomedia.hu/esettanulmanyok/

Remarketing (or retargeting) = Retargeting people who have already visited your website or interacted with you online but didn't purchase/request a quote.

Why is it important?

• 📊 Statistics: People see a brand an average of 7-13 times before making a purchase.
• 💸 Cheaper: The CPA of remarketing campaigns is often (not always) 50% lower than cold audience campaigns.
• 🎯 More effective: They already know your brand → higher chance of conversion

How does it work?

• 1. Someone visits your website
• 2. The pixel/tracking code "tags" them
• 3. The advertising platform later shows them your ads again (Facebook, Instagram, Google Display Network, YouTube, etc.)

Example: You look at shoes in a webshop but don't buy them. The next day on Facebook, you see an ad for the same shoes with a 10% discount. That's remarketing.

Why don't many people do it? Because:

• • They can't set up the pixel/tracking
• • They can't segment audiences (who viewed a product, who added to cart, who started checkout)
• • They don't create remarketing-specific creatives

We do this professionally – and you'll see the results in ROAS. 💪 Or in the increase in quote requests.

If there was a magic button that could tell you exactly, we would have worn it out by now. ROI depends on the campaign, industry, target audience, specific marketing goals, and budget.

First, you need to build trust, introduce your service/product to your target audience, show them how much better their life will be if they choose your product/service. If we're successful in this, conversion happens: They buy from you, they request a quote from you.

Marketing is not an expense, but an investment – but only if you approach it with realistic expectations, adequate budget, and good enough inputs. It's a continuous, never-ending work that can't be done ad-hoc. It's worth giving at least 6-12 months to the company you outsource your marketing to.

Yes, if your website is WordPress-based, because advertising is only half the story!

You can have the best ad – but if the landing page is weak, people click BUT DON'T CONVERT. And you're burning money.

What do we look at in a landing page?

• ✅ Speed: Does it load fast? (ideal: under 2-3 seconds)
• ✅ Mobile-friendliness: Does it look good and work on phone?
• ✅ Clear value proposition: Is it immediately visible what you offer and why it's good?
• ✅ CTA (Call-to-Action): Is the next step clear? (e.g., "Request a quote now!")
• ✅ Trust-building elements: Reviews, logos, certificates
• ✅ Minimal distraction: Not 10 buttons, but 1 goal

What can we do?

• ✅ Recommendations: We tell you what should be improved
• ✅ For WordPress sites: We help with the changes (if needed)
• ✅ A/B testing: We test which version converts better

If a completely new landing page is needed: We can recommend a partner, or if it's WordPress, we can do it ourselves (this is an additional service, priced separately).

Important: A good landing page can improve conversion rates by 50-100%. This is NOT optional. 💪

Pixel/conversion tracking is the FOUNDATION of successful ad management. Without it, you're flying blind.

What is a pixel?

A small piece of code on your website that tracks what visitors do:

• • Did they visit the page?
• • Did they click a button?
• • Did they fill out a form?
• • Did they make a purchase?

Why do you need it?

• 1️⃣ The algorithm learns from it: Meta/Google sees who converts → targets similar people
• 2️⃣ Remarketing: You can retarget people who visited the site
• 3️⃣ Measurable results: You can see how many conversions came from the ad

What if it's not set up?

• ❌ You can't measure results
• ❌ The algorithm can't learn → poor optimization → wasted money
• ❌ No remarketing possibility

We help you set up:

• ✅ Meta Pixel (Facebook/Instagram)
• ✅ Google Ads Conversion Tracking + Enhanced Conversions
• ✅ TikTok Pixel + Events API
• ✅ Google Analytics 4 (GA4) events

This is the FOUNDATION of ad management. If it hasn't been set up properly until now, this is the first thing we fix. 🔧

Ad management is not magic. It requires expertise, strategy, and continuous optimization. If you're still unsure or have specific questions about your project, don't hesitate!

Fill out the quote request form, and we'll get in touch within 24-48 hours (on business days, if you fill it out properly of course)

Or email us: hello@frozenmangomedia.hu