6+1 Reasons Why You Should Advertise on Facebook!

The quality and value of your product or service can only be truly demonstrated if it is made available to those who need it. Advertising is one of the most effective ways of getting it known, getting it known and getting it to the people who are really interested in it. Facebook is one of the most popular social media platforms where most people spend time online, so it's a very effective place to promote a product or service. The big advantages of Facebook advertising are:

1. 2.96 billion active users

Facebook has a very large audience, with over 2 billion active users worldwide. This means that almost everyone is present on the site, allowing ads to reach a wide range of people. Your target audience is probably also present on the platform.

2. Excellent targeting opportunities

Facebook ad targeting is extremely effective, as it allows advertisers to reach a wide range of users based on user data, such as age, gender, interests and even location. This means that ads are only seen by people who have a potential interest in the product or service. For example, students who attend Corvinus University can be targeted and Hungarians who have emigrated from Hungary can be targeted. The exception to this is special categories, where the targeting possibilities are more limited.

3. You can start with a minimal marketing budget

You can start Facebook ads with just $1 per day. This spending minimum dwarfs offline marketing tools, but the low entry threshold encourages many people to start advertising on Facebook, but as they allocate very little money, the results do not come as expected and they become discouraged. A rugalmas költségvetés azonban kétségkívül lehetővé teszi, hogy azok a vállalkozások is hirdethessenek, amelyeknek korlátozott a reklámköltségvetésük. A hirdetők maguk határozhatják meg a napi vagy a kampány összes költségvetését (napi minimum  1$).

4. Interaction with customers

Facebook allows advertisers to interact directly with users. The dialogue (comment section) that takes place during the adverts allows customers to ask questions about the product or service and receive answers. This personal interaction increases customer trust in the brand and improves brand loyalty. Not to mention that a comment section under an ad often acts as an FAQ for other potential buyers, so there is no longer any question about whether to buy the product/service. 

5. Analysis and optimisation

Facebook Ads allows advertisers to track ad results and analyse which ads have produced which results, helping with optimisation, as by tracking ad results advertisers can optimise their ads and make campaigns more effective. With analytics tools, advertisers can monitor which ads are attracting the most customers and which ads are performing lower.

6. Generate impulse buys

Facebook is one of the best platforms for generating impulse buys. Targeted ads are getting smarter and smarter by understanding what we like and making it easier than ever to spend. Moreover, social media "inherently entices people to keep up with the rest of us". After all, people want to appear successful on social media, which can contribute to spending more to impress followers, which often leads to impulse purchases.

6 + 1 Remarketing 

Ha van integrálva facebook pixel a weboldaladba, könnyedén vissza tudod célozni azokat az embereket, akik már jártak az oldaladon,  illetve azokat a potenciális érdeklődőket is tudod célozni (pixel nélkül is), akik interakcióba léptek a facebook/instagram oldaladdal, kitöltötték a facebook űrlapodat, vásároltak nálad, kosárba raktak de nem vásároltak, stb.

Conclusion

A Facebook hirdetések előnyei nagyon sokrétűek és vonzóak lehetnek a kisvállalkozások számára is. A hirdetőknek nem feltétlenül kell magas költségeket vállalniuk, és nagyon széles közönséget érhetnek el az érdeklődési körök és demográfiai adatok alapján. A hirdetők közvetlenül kommunikálhatnak a vásárlókkal, optimalizálhatják a kampányokat, és  nyomon követhetik a hirdetési eredményeket. A Facebook hirdetések hatékonyságát több vállalkozás is bizonyította, így érdemes kipróbálni ezt az eszközt az üzleti céljaid elérése érdekében.

If you feel you don't have the expertise and would like to invest your time and energy in something you are really effective at, contact us by clicking the button below and let us handle your ads!