We are pleased to share our latest experience with you, in which you can read about how we achieved 4 times ROAS (Return on Advertising Sales) for a start-up webshop client.
Let's start from the beginning. January is a slow start for many businesses, a "pickle season" so to speak, with many people still on holiday, people off for Christmas, and we could go on. When we were contacted by Vilmos Webshop (as we'll call him in this article for simplicity) he complained that his current Google Ads campaigns were producing very poor results, but that he was spending his money well.
He said that this situation was unsustainable and that sales needed to be boosted to keep the webshop afloat.
In mid-January we started working together, combining all our previous experience, knowledge and creativity to create a Google Ads advertising strategy based on the brief (a brief is a document in which the client informs the client of all the information needed to carry out the work, in this case his marketing objectives) that our client had filled in. A lot of people don't think much of strategies and just say "what's the point", but it's really the basis of everything. If you build a house on a weak foundation it can quickly collapse, such is the case with strategy in advertising campaigns. Once we had the strategy in place we went through the necessary conversion settings.
What exactly did we look at?
Google Analytics settings
Google Tag Manager
Google Ads settings
Correctness/incorrectness of conversion metrics
Most of the time, when we take over an account, whether it's Facebook or Google, either the conversion metrics are not set up at all or they are all set up in a messy way, if someone can adjust it, it would be the 8th Wonder of the World. Of course, we got the conversion metrics sorted out and then we created the ads and sent them to our client for approval.
This was done quickly, so the campaigns could start.
Milyen csodakampányokat indítottunk, amelyek így felpörögtek 2 hét alatt?
It's no big secret when we say Performance Max. It's not enough to pay attention to one or two things for a PFM campaign to perform well. The devil is in the detail, they say, which is doubly true in this business. We ran A/B tests, and finally got the results. In the first week, the campaigns were slow to get off the ground, but we kept monitoring and refining them, as well as the offers, so the results paid off quickly. In the second week, the campaigns were further refined and revenue growth became even faster.
Screenshot of the amount spent:
Screenshot of the amount spent:
In the end, we spent 228,329 HUF on Google Ads in 2 weeks, but the result was truly amazing: for the new ecommerce client We generated revenue of 942.235 HUF, which is a ROAS of 4x. This is an amazingly efficient return and proves that a properly set up and managed website is the best way to get a new customer with a very high return.
Screenshot of the results:
Frozen Mango Media's client not only saved money thanks to efficient campaign management, but also ensured the long-term success of their online shop. Thanks to this, in mid-February, Vilmos Webshop entrusted us with another webshop.
Thank you for reading this blog article! We hope you found it useful. If you want to increase your income but would rather leave the online marketing part to someone else, contact us! Remember, the best time was yesterday and the second best time is now.
