The faces behind our successes
Legyen szó Facebook, Instagram, LinkedIn oldalak kezeléséről, rendszeres posztolásról, ránk számíthatsz. Láthatóvá tesszük a cégedet az online térben.
Let's start at the beginning: What is Social Media Management?
Social media management is the process by which an organization or individual (in a better case) effectively manages and optimizes its presence on social media platforms. This includes content planning, content production (posting), publishing, community management, and performance analysis.
The goal of Social media management, to increase brand visibility & user engagement in the online space on various social media platforms. It also helps to achieve business goals indirectly, be it online store sales, lead generation (inquiry generation), and brand building.
Ha egy hasonlattal szeretnénk élni, azt is mondhatnánk, hogy a social media management olyan, mint egy jó koktélkeverés: Nem elég csak gyorsan összedobni az összetevőket (poszt + kép + hashtag), az egésznek ritmusa, íze és stílusa kell, hogy legyen. Látni kell, hogy az összetevők hogyan fognak harmonizálni egymással. Mi olyan „koktél mixerek vagyunk”, akik tudják, mikor mit érdemes posztolni, kinek, hol, hogyan és mi célból. Ahhoz, hogy a márkád ne csak jelen legyen, hanem köztudatba is kerüljön a social felületeken. Mert egy jó poszt nem csak „szépen néz ki”, hanem aktivizálja a célcsoportod.
How do you know that you need Social Media Management?
A social media menedzsment nem az, hogy „rakjunk ki valamit, mert rég volt poszt”. Ez tudatos építkezés, adatvezérelt döntésekkel, kreatív tartalom optimalizálással + célközönségszegmensek meghatározásával. Ehhez stratégiai szemléletre van szükség.
- Ha a social jelenléted kimerül abban, hogy „néha posztolunk, amikor épp eszünkbe jut”
- Ha a LinkedIn-oldalad / profilod utoljára 2021-ben frissült, és azóta se néztél rá, de fontos, hogy elérd a B2B döntéshozókat
- Ha nincs világos üzeneted, csak „érdemes minket választani”, illetve „Most akciósan megveheted” típusú posztok váltják egymást
- Ha a posztolás nálatok kimerül egy stockfotóban és 2 hashtagben.
- Ha senki nem reagál a tartalmaidra a célközönségedből, nem éred el őket
- Ha nincs kapcsolat a sales és a marketing kommunikációd között.
- Ha csak azért posztolsz, hogy „valami legyen kint”
Na de honnan tudhatod, hogy ideje változtatni?
Mert a B2B döntéshozók is social platformokon informálódnak sokszor (mint tartalomfogyasztó)
Mert egy professzionális social jelenlét növeli a bizalmat és a hitelességet.
Mert egy jó social media stratégia támogatja az ajánlatkérések és kapcsolatfelvételek számát, tehát elősegíti a sales célok elérését.
Mert a social media felületeid a digitális arculatod / lábnyomod részei. Minden nap értékesítik (vagy rontják) a márkád hírnevét.
Mert a social jelenléted akkor működik jól, ha rendszerben gondolkodsz: márkaépítés, pozicionálás, leadgenerálás – nem csak „posztolás”.
Manapság a legtöbben do a "social background check", before contacting a potential business partner. If they receive a business recommendation offline, they will still look at the partner in the online space and only ask for a proposal if they like what they see there. That's why it's important to communicate in a branded and consistent way online.
We always support you, so that
you will never be "in the dark."
Facebook & Instagram posztokat írni nem a Cégvezető feladata - A Social Media Management ma már egy külön szakma. Egy olyan terület, amelynek kezelését egy profi csapatra érdemes bízni, ha eredményeket is szeretnél!
Why can it be problematic if the CEO creates the social media content himself/herself?
Lack of time Business leaders tend to have a lot of work to do, so it's hard for them to have enough time to create social media content in a real thoughtful, strategic way. This can very quickly lead to negligence, which can reduce the effectiveness of posts and ultimately discourage them from posting.
Lack of professional knowledge Managing social media requires specific skills, including content creation, community management, social media marketing, and data analysis. If the company owner/executive manager does not have these skills, social media activities will not be effective.
3) Non-cohesive content: Managers can be prone to creating spontaneous, unplanned content, which can lead to inconsistent messages and a weakening of brand identity. Ad hoc posting will not lead to success.
You might be thinking how much money you're saving by not paying a competent marketing agency to manage your social media content, but doing it yourself when you have the time.
BUT, have you ever considered that how much money you leave on the table day after day by not having a truly competent team managing those social media platforms, setting up and optimizing those contents to get the most out of your business's online presence?
In the long term, it makes sense to outsource social media management, as the manager also has a finite capacity, with 24 hours in a day, nor can he understand everything, as he would be completely fragmented.
Öntsünk tiszta vizet a social pohárba:
ad-hoc content creation
doesn't lead to success
Will you be the next to toast your success?
When should you contact us and how can we help you with Social Media Management?
1.) If you are currently actively posting on the following platforms:, or just one of them: Meta (Facebook, Instagram), LinkedIn – But you're not (truly) satisfied with the results. and you feel that it is not efficient at all the way you are doing it, or perhaps the way the team that is currently outsourced is doing it.
in this case you should ask us for a social media audit first, which shows where things have gone wrong so far and where there is untapped potential to produce content more effectively.
The organic reach of Facebook and Instagram, aka the percentage of page followers to whom the algorithm displays a given post without an ad, has fallen significantly in recent years. Social media platforms' algorithms favour paid content.
On Facebook, organic reach is usually very low, can range from around 5-6%, with values below 10% on the Instagram, often around 5-7%, so the posting should be accompanied by the advertisement.
During a social media audit, we will review your social media activity to date (going back 1 year) and present you with the results, allowing you to ask us questions if anything is unclear. After the presentation, we will email you the audit.
2.) If you have not yet actively posted on the above platforms but would like to change that, but you don't want to manage the company's social media platforms yourself or hire a staff member to do it for you, you'd rather outsource it.
Please contact us with confidence!
Click on the button, describe what you would like us to help you with, and send us your request for a quote! We will contact you shortly.
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